Fuck Cancer is an international charity focused on prevention, early detection, and support for those affected by Cancer.
With an existing brand that centred around a passionate and almost comically energetic tone of voice, we were tasked with updating their brand identity to reflect this point of difference.
Beginning with research around the health promotion landscape in the US, we created a bold brand refresh that balances protest-style type with a quirky and friendly illustration style. The brand refresh was then rolled out across a huge number of platforms, including a website, marketing campaigns, social media and merch.
With an existing brand that centred around a passionate and almost comically energetic tone of voice, we were tasked with updating their brand identity to reflect this point of difference.
Beginning with research around the health promotion landscape in the US, we created a bold brand refresh that balances protest-style type with a quirky and friendly illustration style. The brand refresh was then rolled out across a huge number of platforms, including a website, marketing campaigns, social media and merch.
