MORNINGTON PENINSULA TOURISM

Type of Work
︎︎︎Identity
︎︎︎Print
︎︎︎Digital

Supervised by: Dot Georgoulas

This proposed re-brand for Mornington Peninsula Tourism was a 14 week long exploration into the design process of creating a visual system that can be used across a plethora of applications. The muted colour palette, elegant serif typefaces and the human focused photography aimed to express this coastal lifestyle, while incorporating information elements that guide the audience to explore the destination further.

The mobile app includes an informational guide, a booking platform and also a space where visitors can connect with other members to review and chat about experience making it the one stop shop for all things Mornington.