After the success of the Fuck Cancer brand refresh, we were also tasked to create a new identity for Take Charge, a sub-brand with a focus on fertility and reproductive health.
Recently acquired by Fuck Cancer, Take Charge needed an identity that was clearly linked to its parent brand, but was more subtle and professional in its approach. Using many of the same elements, but in a fresher, brighter way, Take Charge brings a unique and distinctive expression that allows for strong standalone and co-branded content.
We created a website as the primary touchpoint for both users and professionals, serving as a platform for education for any people affected by cancer-related fertility issues.
